Thursday 29 October 2009

PAGE 25



We all have our own pre-occupations.

Our views are fixed on the culture norms of our society.

It is hard to break free.

If we still hold a dualistic view, we will never walk out of the labyrinth.


Yes, you can’t escape celebrities in advertising.

The more well known they are, the more likely you will be asked to feature them.

If you choose a celebrity with the personality matched to that of a product.

It will do a lot of goods to the brand.

Tor the singer isn’t the best celebrity I can find.

But his conservative and wholesome image fits in well with Brand’s.

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