In Asia Pacific, all Axe thematic tvcs were handled by BBH Singapore.
Lowe Bangkok was only given the Activation task.
One day we showed the "coma" storyboard to Unilever Thailand, they loved it and decided to run it, amidst strong protests from BBH Singapore.
We had a decent budget and Pi Tor, from Phenomena, wanted to shoot it for us.
This is what I call: fight for what you believe in.
Everyone has played the Tetris game before.
There are thousands of ways to end the game.
Here's one of them.
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