Thursday 29 October 2009

PAGE 14






At an award judging session, a Creative Director from another top-notch agency commented: " These are easy executional ideas. No big deal."

I showed these ads to a friend who was not working in the ad industry.

She exclaimed: " Spot on! I like them. This has happened to me before too."

The print campaign helped push the Rexona sales in a matter of weeks.

I like to be creative. But never for the sake of just being creative.

No comments:

Post a Comment