At an award judging session, a Creative Director from another top-notch agency commented: " These are easy executional ideas. No big deal."
I showed these ads to a friend who was not working in the ad industry.
She exclaimed: " Spot on! I like them. This has happened to me before too."
The print campaign helped push the Rexona sales in a matter of weeks.
I like to be creative. But never for the sake of just being creative.
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