The dustbin execution was presented to Nestle many years ago, while I was working at Lowe Singapore. They didn't buy it.
I kept it and presented again to Nestle Thailand while I moved to Bangkok.
This time with two more executions to make it a campaign.
The client loved it, ran the prints and even turned them into a series of postcards.
I never throw away my old ideas.
When I revisit them some years later, I always have new sparks of inspiration.
The print campaign was a success among the teenaged groups.
We tried to convince the client to run commercials for more ad awareness to revitalize its brand image.
The client agreed to pay for the media, but agency had to absorb the production cost.