Thursday, 29 October 2009


My writer showed me his sketch. A blank page with a pack of Kit Kat and the "have a break" tagline.

I told him we had to remove the pack because it killed the idea.

He said the client would not buy it if they did not see their product.

I did the layout without the pack shot and presented to the client.

She was speechless at first, but finally bought the ad and ran it in major magazines.

Months later, I heard from the Account Director that she left Nestle. I hope her departure had nothing to do with this ad.

No comments:

Post a Comment